OUR STORY
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There is a treasure to be found.

There is a treasure to be found.

There is a treasure to be found.

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Unearthed nine thousand years ago by drifting ice sheets that scoured the earth without heed to obstruction or borders.

Unearthed nine thousand years ago by drifting ice sheets that scoured the earth without heed to obstruction or borders.

Unearthed nine thousand years ago by drifting ice sheets that scoured the earth without heed to obstruction or borders.

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From this scourge came a rebirth of abundance unlike anything else on this continental mass. A mantle of glacial drift and volcanic ash, whose true, fertile power lay in waiting.

From this scourge came a rebirth of abundance unlike anything else on this continental mass. A mantle of glacial drift and volcanic ash, whose true, fertile power lay in waiting.

From this scourge came a rebirth of abundance unlike anything else on this continental mass. A mantle of glacial drift and volcanic ash, whose true, fertile power lay in waiting.

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This is a cross-border region, bracketed by the Columbia Mountains to the east and the Cascades to the west, which have kept the air dry and skies free of rain like giant, cradling hands.

This is a cross-border region, bracketed by the Columbia Mountains to the east and the Cascades to the west, which have kept the air dry and skies free of rain like giant, cradling hands.

This is a cross-border region, bracketed by the Columbia Mountains to the east and the Cascades to the west, which have kept the air dry and skies free of rain like giant, cradling hands.

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In sharp contrast to the rugged profile and rain-soaked reputation of the Pacific Northwest, this inland landscape became the only desert remotely close to the 49th parallel – an unlikely designation given its northern position.

In sharp contrast to the rugged profile and rain-soaked reputation of the Pacific Northwest, this inland landscape became the only desert remotely close to the 49th parallel – an unlikely designation given its northern position.

In sharp contrast to the rugged profile and rain-soaked reputation of the Pacific Northwest, this inland landscape became the only desert remotely close to the 49th parallel – an unlikely designation given its northern position.

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Glacial activity dug deep scars, giving guidance to water seeking lower elevation. So, while the mountain rain shadows created a semi-arid basin, they generously delivered life-giving hydration through ground water and aquifers —

Glacial activity dug deep scars, giving guidance to water seeking lower elevation. So, while the mountain rain shadows created a semi-arid basin, they generously delivered life-giving hydration through ground water and aquifers —

Glacial activity dug deep scars, giving guidance to water seeking lower elevation. So, while the mountain rain shadows created a semi-arid basin, they generously delivered life-giving hydration through ground water and aquifers —

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— a benevolent blessing that allowed inhabitants to transform a sunbaked desert into orchard and farmland heaven.

— a benevolent blessing that allowed inhabitants to transform a sunbaked desert into orchard and farmland heaven.

— a benevolent blessing that allowed inhabitants to transform a sunbaked desert into orchard and farmland heaven.

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Ancestors of the indigenous tribal nations mapped themselves to this topographic template and moved in sync with the seasons.

Ancestors of the indigenous tribal nations mapped themselves to this topographic template and moved in sync with the seasons.

Ancestors of the indigenous tribal nations mapped themselves to this topographic template and moved in sync with the seasons.

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Fur-traders, miners and settlers followed, establishing well worn paths to broadcast future generations that would flourish in a place so blessed by the perfect confluence of the elements.

Fur-traders, miners and settlers followed, establishing well worn paths to broadcast future generations that would flourish in a place so blessed by the perfect confluence of the elements.

Fur-traders, miners and settlers followed, establishing well worn paths to broadcast future generations that would flourish in a place so blessed by the perfect confluence of the elements.

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Today, our borderless continuum, from BC into Washington State, engenders a new name. A name not divided by culture nor country, but one that holds the binding promise of appetites filled and life stories collected.

Today, our borderless continuum, from BC into Washington State, engenders a new name. A name not divided by culture nor country, but one that holds the binding promise of appetites filled and life stories collected.

Today, our borderless continuum, from BC into Washington State, engenders a new name. A name not divided by culture nor country, but one that holds the binding promise of appetites filled and life stories collected.

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Route 97

We call this backbone to traversing communities “Route 97”.

We call this backbone to traversing communities “Route 97”.

We call this backbone to traversing communities “Route 97”.

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Route 97 is a centre line that is crowned in the North by deep, emerald hues reflective of the region’s spectacular waterfalls, Mount Robson's peak,

Route 97 is a centre line that is crowned in the North by deep, emerald hues reflective of the region’s spectacular waterfalls, Mount Robson's peak,

Route 97 is a centre line that is crowned in the North by deep, emerald hues reflective of the region’s spectacular waterfalls, Mount Robson's peak,

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and the world’s only inland temperate rain forest.

and the world’s only inland temperate rain forest.

and the world’s only inland temperate rain forest.

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Infinite beauty whose colours cascade down to rolling hills —

Infinite beauty whose colours cascade down to rolling hills —

Infinite beauty whose colours cascade down to rolling hills —

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dusted with the semi-arid pastels of caramel earth and sagebrush.

dusted with the semi-arid pastels of caramel earth and sagebrush.

dusted with the semi-arid pastels of caramel earth and sagebrush.

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Landscapes glow with shades of gold down the swath carved by the melting ice sheets; from grasslands and wheat fields,

Landscapes glow with shades of gold down the swath carved by the melting ice sheets; from grasslands and wheat fields,

Landscapes glow with shades of gold down the swath carved by the melting ice sheets; from grasslands and wheat fields,

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to the memory of what once sparkled in the eye of the miner.

to the memory of what once sparkled in the eye of the miner.

to the memory of what once sparkled in the eye of the miner.

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But it’s water that brings the magic, springing forth life from what is, to the uninspired eye, a mere desert. Water crashes freely up in Helmcken Falls,

But it’s water that brings the magic, springing forth life from what is, to the uninspired eye, a mere desert. Water crashes freely up in Helmcken Falls,

But it’s water that brings the magic, springing forth life from what is, to the uninspired eye, a mere desert. Water crashes freely up in Helmcken Falls,

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while its obedience to gravity is harnessed at the Grand Coulee Dam.

while its obedience to gravity is harnessed at the Grand Coulee Dam.

while its obedience to gravity is harnessed at the Grand Coulee Dam.

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Countless clean, warm lakes are strung together like crystal blue pearls by endless strands of rivers.

Countless clean, warm lakes are strung together like crystal blue pearls by endless strands of rivers.

Countless clean, warm lakes are strung together like crystal blue pearls by endless strands of rivers.

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A watery system flanking Route 97, providing companionship and beauty that would steal the heart of any traveller.

A watery system flanking Route 97, providing companionship and beauty that would steal the heart of any traveller.

A watery system flanking Route 97, providing companionship and beauty that would steal the heart of any traveller.

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The residents built their futures on this treasured palette. They live their lives in full colour,

The residents built their futures on this treasured palette. They live their lives in full colour,

The residents built their futures on this treasured palette. They live their lives in full colour,

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with borderless hearts and free spirits. Spacious and optimistic, eager to introduce local gems to new-comers.

with borderless hearts and free spirits. Spacious and optimistic, eager to introduce local gems to new-comers.

with borderless hearts and free spirits. Spacious and optimistic, eager to introduce local gems to new-comers.

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These are the Nlaka’pamux, Syilx, and Secwepemc nations and the non-indigenous people from both British Columbia and North Central Washington, who call this region “home”.

These are the Nlaka’pamux, Syilx, and Secwepemc nations and the non-indigenous people from both British Columbia and North Central Washington, who call this region “home”.

These are the Nlaka’pamux, Syilx, and Secwepemc nations and the non-indigenous people from both British Columbia and North Central Washington, who call this region “home”.

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Three nations coming together in mutual respect and a spirit of growth. THEY HONOUR FREEDOM OF MOVEMENT AND NATURAL FLOW, AND, LIKE THE WATER AND WILDLIFE, THEY ARE UNDETERRED BY IMAGINED BOUNDARIES.

Three nations coming together in mutual respect and a spirit of growth. THEY HONOUR FREEDOM OF MOVEMENT AND NATURAL FLOW, AND, LIKE THE WATER AND WILDLIFE, THEY ARE UNDETERRED BY IMAGINED BOUNDARIES.

Three nations coming together in mutual respect and a spirit of growth. THEY HONOUR FREEDOM OF MOVEMENT AND NATURAL FLOW, AND, LIKE THE WATER AND WILDLIFE, THEY ARE UNDETERRED BY IMAGINED BOUNDARIES.

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Their histories may have had different beginnings, but the heroes and stories are kept alive in the art, museums and celebrations throughout the region.

Their histories may have had different beginnings, but the heroes and stories are kept alive in the art, museums and celebrations throughout the region.

Their histories may have had different beginnings, but the heroes and stories are kept alive in the art, museums and celebrations throughout the region.

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The people here also understand the balance of desert and water held in the human heart.

The people here also understand the balance of desert and water held in the human heart.

The people here also understand the balance of desert and water held in the human heart.

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Of Challenge and resilience.

Of Challenge and resilience.

Of Challenge and resilience.

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Struggle and triumph.

Struggle and triumph.

Struggle and triumph.

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Abiding by the ebb and flow of life. Deliberate. Savouring. The pace at which we were meant to exist.

Abiding by the ebb and flow of life. Deliberate. Savouring. The pace at which we were meant to exist.

Abiding by the ebb and flow of life. Deliberate. Savouring. The pace at which we were meant to exist.

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An ethos that promotes patience, driven not by the ticking of seconds, but by the changing of the seasons.

An ethos that promotes patience, driven not by the ticking of seconds, but by the changing of the seasons.

An ethos that promotes patience, driven not by the ticking of seconds, but by the changing of the seasons.

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And Nature rewards the patient. Nowhere else can you drive for hours adjacent to fruit stands and farmers offering their time-sweetened harvest just footsteps from where it was grown.

And Nature rewards the patient. Nowhere else can you drive for hours adjacent to fruit stands and farmers offering their time-sweetened harvest just footsteps from where it was grown.

And Nature rewards the patient. Nowhere else can you drive for hours adjacent to fruit stands and farmers offering their time-sweetened harvest just footsteps from where it was grown.

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And in the Fall, those fields part with grapes grown where the region’s higher parallel makes for longer summer sunshine hours than the Napa Valley.

And in the Fall, those fields part with grapes grown where the region’s higher parallel makes for longer summer sunshine hours than the Napa Valley.

And in the Fall, those fields part with grapes grown where the region’s higher parallel makes for longer summer sunshine hours than the Napa Valley.

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Later, restless winds beacon the massive return of salmon to their inland birthplaces.

Later, restless winds beacon the massive return of salmon to their inland birthplaces.

Later, restless winds beacon the massive return of salmon to their inland birthplaces.

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A Route 97 winter is a picture postcard. Dry air begetting dry, powder snow which is bestowed upon the downhill resorts and Nordic trails, making them the crown jewels for discriminating skiers.

A Route 97 winter is a picture postcard. Dry air begetting dry, powder snow which is bestowed upon the downhill resorts and Nordic trails, making them the crown jewels for discriminating skiers.

A Route 97 winter is a picture postcard. Dry air begetting dry, powder snow which is bestowed upon the downhill resorts and Nordic trails, making them the crown jewels for discriminating skiers.

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Warmth arrives early in the Spring, triggering renewal in orchard blossoms…

Warmth arrives early in the Spring, triggering renewal in orchard blossoms…

Warmth arrives early in the Spring, triggering renewal in orchard blossoms…

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…and the fitness schedules of novice and professional athletes alike.

…and the fitness schedules of novice and professional athletes alike.

…and the fitness schedules of novice and professional athletes alike.

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But Summer is the pinnacle of activity. Every physical expression is illuminated by the heat, the water, the cultures and landscape.

But Summer is the pinnacle of activity. Every physical expression is illuminated by the heat, the water, the cultures and landscape.

But Summer is the pinnacle of activity. Every physical expression is illuminated by the heat, the water, the cultures and landscape.

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Championship courses, Pow Wows, rodeos and “Little Bavaria”.

Championship courses, Pow Wows, rodeos and “Little Bavaria”.

Championship courses, Pow Wows, rodeos and “Little Bavaria”.

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bike trestles

Our Story
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Bike trestles, glassy lakes, lawn concerts and long tables.

Bike trestles, glassy lakes, lawn concerts and long tables.

Bike trestles, glassy lakes, lawn concerts and long tables.

summer life

Our Story
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Summer life here is the envy amongst the destination elite.

Summer life here is the envy amongst the destination elite.

Summer life here is the envy amongst the destination elite.

mother road

Our Story
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Route 97 is the North-South Mother Road that connects them all,…

Route 97 is the North-South Mother Road that connects them all,…

Route 97 is the North-South Mother Road that connects them all,…

storied loops

Our Story
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…leading to adventures East and West, in storied loops.

…leading to adventures East and West, in storied loops.

…leading to adventures East and West, in storied loops.

longest
continuous
highway
in North
America

Our Story
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This, the longest, continuous highway in North America, plays the Master of Ceremonies, granting travellers access to a dozen road trip theatres.

This, the longest, continuous highway in North America, plays the Master of Ceremonies, granting travellers access to a dozen road trip theatres.

This, the longest, continuous highway in North America, plays the Master of Ceremonies, granting travellers access to a dozen road trip theatres.

ultimate high fidelity

Our Story
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Each loop showcasing its own immersive tale in ultimate high fidelity.

Each loop showcasing its own immersive tale in ultimate high fidelity.

Each loop showcasing its own immersive tale in ultimate high fidelity.

landscape drama

Our Story
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And the entertainment value is priceless: landscape drama,…

And the entertainment value is priceless: landscape drama,…

And the entertainment value is priceless: landscape drama,…

historic
intrigue

Our Story
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…historic intrigue…

…historic intrigue…

…historic intrigue…

family fun

Our Story
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…and light-hearted family fun. A rewarding list to fill any bucket for years to come.

…and light-hearted family fun. A rewarding list to fill any bucket for years to come.

…and light-hearted family fun. A rewarding list to fill any bucket for years to come.

joining forces

Our Story
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By joining forces, we are reinventing what it means to be a region.

By joining forces, we are reinventing what it means to be a region.

By joining forces, we are reinventing what it means to be a region.

shared values and
natural assets

Our Story
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Three nations finding strength and vision in our shared values and natural assets.

Three nations finding strength and vision in our shared values and natural assets.

Three nations finding strength and vision in our shared values and natural assets.

boundless abundance

Our Story
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We come together with borderless spirits paying off with boundless abundance.

We come together with borderless spirits paying off with boundless abundance.

We come together with borderless spirits paying off with boundless abundance.

true, rarified air

Our Story
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True, rarefied air in this watery desert.

True, rarefied air in this watery desert.

True, rarefied air in this watery desert.

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